Why LoftRay
Real-estate CRM or ERP? Why builders choose LoftRay
A CRM sells the flat; LoftRay runs the project. Sales CRMs stop at the booking, older ERPs bring their own books in place of Tally, and Excel leaves the work between files to whoever has time. LoftRay keeps sales, collections, accounts, construction, land and the RERA account in one system. It is also new, and other products are still ahead in places; this page says where.
Side by side
How does LoftRay compare with a CRM, an older ERP and Excel?
Each column was checked against one product’s public website, so every cell can be traced. Follow a column’s name for the full, sourced comparison.
| Need | LoftRay | Sales CRM (Sell.Do) | Older ERP (Farvision) | Excel + Tally |
|---|---|---|---|---|
| Leads, bookings, brokers | Yes | Yes, deepest | Yes | By hand |
| Demands, receipts, interest | Yes | Yes | Yes | By hand |
| Accounts with GST and TDS | Yes, exports to Tally | Not listed | Yes | Tally |
| GST and TDS return filing | Makes the files; you file | Not listed | Yes | Tally |
| Construction and procurement | Yes | Not listed | Yes, deepest | No |
| Land and JDA share runs | Yes | Not listed | Land; JDA not listed | No |
| RERA designated account | Step by step | “RERA-ready”, unexplained | RERA module | CA’s spreadsheet |
| Telephony and WhatsApp | Yes, through your own accounts | Yes | Not checked | No |
| Native mobile apps | No, phone browser | Broker app | Nine apps | No |
| Hindi, Marathi, Gujarati screens | Yes | Not claimed | Not claimed | Not checked |
| Your own server | Yes, or cloud | Cloud only | Cloud-native | Local |
| Prices on the website | Cloud: yes | On request | On request | Yes |
| Years in market | New | 15 | Since 1996 | Decades |
Honestly
Where are other products ahead of LoftRay today?
Four places, and we would rather you hear it from us.
Track record
Sell.Do reports 15 years and over 1,500 customers; Farvision has been sold since 1996. LoftRay is new and has no customers to name yet.
Marketing campaigns
Sales CRMs run marketing automation and campaigns today. LoftRay sends WhatsApp and email from your own accounts and calls through your Exotel account, but it does not run campaigns.
Native mobile apps
Farvision lists nine iOS and Android apps and Sell.Do has a native broker app. LoftRay’s portals run in the phone’s browser.
Return filing
Tally and Farvision file GST returns. LoftRay records GST and TDS on every transaction, makes e-invoices, the GSTR-1 file and the quarterly TDS statement, and exports to Tally, but you or your CA file the returns.
What is different
What does LoftRay do that the others don’t?
One record from land to handover
Sales, collections, accounts, construction, land and JDA, RERA and after-sales share the same records, so nothing is typed twice.
Your CA keeps Tally
Vouchers export to Tally as XML with a ledger mapping your CA agrees during setup.
The RERA account, step by step
Cash in the designated account is classified as it arrives, withdrawals go through approval, and quarterly packs come out as PDF and Excel.
Your server or our cloud
The same software either way. Your own server gets a signed offline installer and staged updates.
Four languages
English, Hindi, Marathi and Gujarati screens for your team and your buyers. Neither Sell.Do nor Farvision claims this on its website.
Built like a bank
Field-level encryption of personal data, records sealed off per company, an audit log no one can edit, and approvals on money.
Comparisons
Compare LoftRay with a specific product
Each page opens with a verdict, then a sourced, dated table.
LoftRay vs Sell.Do
A deep sales and marketing CRM, against one system for the whole project.
You want sales, collections, accounts, construction, land and RERA in one place. Your CA works in Tally and should keep doing so.
LoftRay vs Farvision
The long-established builder ERP, against a newer one built around Tally and JDAs.
Your CA works in Tally and should keep doing so. You sign joint development agreements and need share runs for landowners.
LoftRay vs Salesforce
A platform you build on, against builder workflows ready on day one.
You want inventory, cost sheets, bookings and payment plans ready to use. You need collections, accounts, construction and RERA in the same system.
LoftRay vs Excel and Tally
Cheap and familiar, until the work between the files starts to slip.
Demands, receipts and interest are tracked across several Excel files. The RERA designated account is rebuilt by hand every quarter.
Questions
Questions about choosing LoftRay
What is the difference between a real-estate CRM and an ERP?
A real-estate CRM manages selling: leads, site visits, bookings and brokers. A real-estate ERP also runs what follows: demands and receipts, accounts and tax, construction and purchase, land and JDA, the RERA designated account and handover. LoftRay is an ERP that includes a CRM.
Is LoftRay right for a small builder?
If you run one or two projects and Excel and Tally are starting to slip, yes: LoftRay keeps Tally in place and is priced by project, not per user. See the page for growing builders.
How did you check the other products?
Every fact about another product comes from its own public website, read on 29 Oct 2026, and each comparison page lists its sources. We also say where the other product is stronger.
See your own project in LoftRay
Tell us about your projects and we will set up a 30-minute demo with your towers and payment plans, not generic sample data.