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Comparison · checked 29 Oct 2026

LoftRay vs Sell.Do: which one does a builder need?

Choose Sell.Do if your problem is selling: it has 15 years in the market, over 1,500 customers, built-in telephony, WhatsApp integrations, AI calling in Indian languages and a native broker app. Choose LoftRay if you want sales to flow into collections, accounts, construction, land and JDA, and the RERA designated account in one system, with the option of running it on your own server. LoftRay is new and has no customers to name yet.

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Facts about Sell.Do come from Amura’s own public pages, listed under Sources, read on.

The short answer

Should you choose Sell.Do or LoftRay?

It depends on what you need the software to do. Here is the honest split.

Choose Sell.Do if

  • Your main need is lead generation, calling and marketing attribution.
  • You want telephony, WhatsApp and AI calling working today.
  • You want a vendor with a long track record and published reviews.
  • Your accounts and construction already run well in other systems.

Choose LoftRay if

  • You want sales, collections, accounts, construction, land and RERA in one place.
  • Your CA works in Tally and should keep doing so.
  • You want the option of your own server, with data in your building.
  • Your team or buyers prefer Hindi, Marathi or Gujarati screens.
  • You would rather pay by project than per user.

Side by side

Sell.Do and LoftRay compared, feature by feature

“Stronger here” marks the side we think is ahead on each row. Where the other product is ahead, we say so.

Sell.Do facts from its public pages, checked 29 Oct 2026. LoftRay facts from what the product does today.
TopicSell.DoLoftRay
What it is“AI-native revenue operating system for real estate”: marketing, sales, channel partners, post-sales.Real-estate ERP: sales through to handover, with accounts, construction, land and RERA.
Track record15 years, 26 cities, 1,500+ businesses (vendor figures).Stronger hereNew. No customers to name yet.
Leads and marketingMarketing automation, about 16 property-portal integrations.Stronger hereLeads from staff, the broker portal and an inbound lead webhook; auto-assignment.
Calling and WhatsAppBuilt-in cloud telephony and dialer; about 27 telephony and 15 WhatsApp providers.Stronger hereWhatsApp from your own business number and click-to-call through your own Exotel account.
Inventory, holds and bookingsInventory and negotiations module.Unit catalogue, Excel import, holds, cost sheets with discount approval, bookings.
Channel partnersChannel partner module; native iOS and Android broker app.Stronger hereBrokerage schemes, broker portal in the phone browser, revocable availability links.
Demands and receiptsPost-sales and collections: bookings, demand letters, ledgers, receipts.Demands from certified stages, receipts to clearance, interest, ageing, bank reconciliation.
Accounts, GST and TDSNo accounting module listed.Journals, GST and TDS on transactions, budgets, payroll.Stronger here
TallyNot mentioned. Lists two-way sync with SAP and Salesforce.Tally XML export and import with ledger mapping.Stronger here
Construction and procurementNo construction module listed.Purchase orders, stores, work orders, measurements, RA bills.Stronger here
Land and JDANo land or JDA module listed.Parcels, permits, litigation, JDA area and revenue share runs.Stronger here
RERA“RERA-ready workflows”, without further detail.Designated-account cash, withdrawals with approval and certificates, quarterly packs.Stronger here
Online paymentsRazorpay, PayU and Stripe integrations listed.Payment links and virtual accounts through your own Razorpay or Cashfree account; a paid link becomes a receipt.
Where it runsCloud only, hosted in India regions. ISO 27001:2022 certified.Cloud, or your own server with a signed offline installer. No certification yet.
LanguagesNo regional-language screens claimed; AI voice agent speaks 10 Indian languages.Screens and portals in English, Hindi, Marathi and Gujarati.Stronger here
PricingCustom quote, per user per month, minimum 5 users; AI and messaging billed by usage.Per project, not per user: ₹1,50,000 a year on the cloud, plus GST, with the price published. Your own server is quoted.

Sources

Where these facts come from

Each page below was read on . Products change: if something here is out of date, write to us and we will correct it.

  1. Sell.Do homepagesell.do
  2. Sell.Do real-estate CRM modulessell.do
  3. Sell.Do sales and pre-salessell.do
  4. Sell.Do integrationssell.do
  5. Sell.Do broker appsell.do
  6. Sell.Do AI voice agentssell.do
  7. Sell.Do securitysell.do
  8. Sell.Do pricingsell.do

Questions

Questions about LoftRay and Sell.Do

Is LoftRay a Sell.Do alternative?

For sales, partly: LoftRay covers leads, site visits, inventory, holds, bookings and channel partners, with WhatsApp, email and click-to-call through your own accounts, but not marketing automation. It also covers what Sell.Do does not list: accounts, construction, land and JDA, and the RERA designated account.

Does Sell.Do handle collections?

Sell.Do lists a post-sales and collections module with bookings, demand letters, ledgers and receipts. It does not list accounting, construction or a Tally connection.

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