Comparison · checked 29 Oct 2026
Choose Salesforce if you have an implementation partner, a budget per user, and want a platform you can shape around any process: it has a large ecosystem of partner apps, and it names large Indian developers among its customers. Its real-estate page for India does not list inventory, bookings or payment plans out of the box; your implementation team builds those. LoftRay ships them ready, along with collections, accounts, construction and the RERA account, and is priced by project rather than per user.
Facts about Salesforce come from Salesforce’s own public pages, listed under Sources, read on.
The short answer
It depends on what you need the software to do. Here is the honest split.
Side by side
“Stronger here” marks the side we think is ahead on each row. Where the other product is ahead, we say so.
| Topic | Salesforce | LoftRay |
|---|---|---|
| What it is | A general CRM platform; the real-estate page describes connecting “every bid, build, and property”. | A real-estate ERP for Indian builders. |
| Real-estate workflows | Inventory, bookings and payment plans are not listed; built by “your implementation team” or partner apps. | Inventory, holds, cost sheets, bookings, payment plans and demands are built in.Stronger here |
| Customisation and ecosystem | Very deep: AppExchange partner apps, Slack, Tableau, Agentforce.Stronger here | Configurable rules, approval chains and a report builder; no app marketplace. |
| Accounts, construction, land, RERA | Not part of Sales Cloud. | Built in, with Tally export.Stronger here |
| Indian real-estate customers | Names Raymond Realty, Ambuja Neotia and Tata Realty on its India blog.Stronger here | None to name yet. |
| Pricing | Sales Cloud from US$25 to US$550 per user per month; most editions billed annually. | Per project, not per user: ₹1,50,000 a year on the cloud, plus GST, with the price published. Your own server is quoted. |
| Where it runs | Salesforce’s cloud; Hyperforce lists an India region, though some data may be processed outside India. | Your own server, or LoftRay Cloud in a region we will name here before launch.Stronger here |
On Sales Cloud Pro Suite at US$100 per user per month, billed annually, 20 users cost US$24,000 a year in licences alone, before implementation, partner apps and taxes. LoftRay’s price does not grow with the number of users.
Sources
Each page below was read on . Products change: if something here is out of date, write to us and we will correct it.
Questions
Sales Cloud is listed from US$25 to US$550 per user per month, with most editions billed annually. Real-estate processes such as inventory and bookings are built by an implementation partner, which is a separate cost.
For Indian builders who want ready-made real-estate workflows rather than a platform to build on, yes. If you need deep customisation across many business lines, Salesforce is the more flexible platform.
Keep reading
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