Real-estate ERP for Indian builders: Sell, collect, build, hand over.
LoftRay runs land and JDA, sales and collections, accounts and tax, construction, RERA and handover in one system, with a portal that shows every buyer exactly where they stand.
- Cloud or your own server
- Exports to Tally
- English · हिन्दी · मराठी · ગુજરાતી
The problem
Your project lives in seven places. None of them agree.
Bookings sit in Excel, accounts in Tally, brokers on WhatsApp and RERA papers with your CA. Each copy tells a different story, so every answer means a phone call. LoftRay keeps one set of records for the whole project.
- Booking Excel v14_final
- Tally
- Broker WhatsApp groups
- Bank escrow statements
- Site diary on paper
- CA's RERA folder
- Buyers calling for status
The same project in LoftRay
- Tower B · units sold
- 142 / 180
- Collected this quarter
- ₹18.4 Cr
- Overdue demands
- 23 · ₹1.9 Cr
- RERA account · withdrawable
- ₹6.2 Cr
- Next slab · L10
- 14 Nov
Sample figures for illustration.
Collections slip quietly
Demand letters go out late, interest is missed, and nobody sees who is overdue until month-end.
RERA is a quarterly scramble
The 70% account, withdrawal certificates and quarterly reports get rebuilt by hand every quarter.
Buyers and brokers chase you
Status calls, brokerage disputes and missing receipts eat your team's day.
One system, land to handover
Follow the light through a project.
LoftRay covers a project from the land deal to life after possession, in nine stages that share one set of records. Scroll, or point at or tap any stage to read what it covers.
Land parcels with owners, encumbrances and documents, permits with expiry alerts, litigation and land costs.
Joint development agreements with their clauses, area and revenue share runs, landowner sales and penalties.
Towers and units imported from Excel, price lists and add-ons approved before launch, payment plans set per project.
Leads, site visits, quotations, holds and bookings, with brokers registering leads in their own portal.
Demands raised from certified construction stages, receipts, interest on late payment and bank reconciliation.
Budgets, purchase orders, stores, work orders, measurements and contractor RA bills.
The RERA designated account, withdrawal requests with certificates and approval, and quarterly packs as PDF and Excel.
Handover checklists, possession dues, snags with photos and the document pack.
Maintenance billing, helpdesk tickets, amenity bookings and commercial leases after possession.
What you get
Eight modules that already talk to each other.
A booking sets the payment plan, a certified slab raises the next demands, receipts post to the accounts and are classified for the RERA account, and the buyer sees it all in the portal. Nobody types the same figure twice.
Sales and CRM
- Leads from your team, brokers and a lead webhook
- Unit holds, cost sheets and bookings
- Approved price lists and add-ons
- One-click personalised quotations and allotment letters
Collections
- Demands from certified construction stages
- Receipts, bounces, refunds and cancellations, with approvals
- Late-payment interest and ageing
- Bank reconciliation from CSV, Excel or MT940
Accounts and tax
- Journals, periods and trial balance
- GST and TDS on every transaction
- Export to and import from Tally
- Payroll with PF, ESI and gratuity
Construction
- Work orders, measurements, RA bills and retention
- Indents, quote comparison, POs and GRNs
- Stores with transfers, counts and reorder alerts
- Daily progress reports, QC and site photos
Land and JDA
- Parcels, owners, encumbrances and documents
- Permits with expiry alerts
- Litigation cases and hearings
- JDA area and revenue share runs
RERA compliance
- Designated-account cash classification
- Withdrawal requests with approval and certificates
- Transfer instructions for the bank
- Quarterly packs as PDF and Excel
After-sales
- Handover checklists, dues and snags with photos
- Maintenance billing, meters and AMCs
- Helpdesk tickets and amenity bookings
- Commercial leases, invoices and deposits
Portals
- Buyer portal: dues, receipts, statements, progress
- Broker portal: leads, bookings, brokerage
- Tenant portal: leases, invoices, requests
- An assistant that answers from cited records
Quotations
A professional quotation, one click away.
At the site visit, pick the unit, the buyer and the payment plan. LoftRay turns them into a branded quotation booklet with the buyer's name on the cover, priced from your approved price list and ready before the buyer leaves.
- Your logo and project artwork on the cover, with the buyer's name and the salesperson who prepared it.
- Project facts, amenities, location highlights and every home type with its floor plan, the buyer's choice marked.
- A cost sheet with add-ons such as parking and club membership, GST, the total in words and the payment schedule.
- Figures come only from the approved price list, so nobody retypes a price. Each quotation is numbered, dated, valid until a set day and kept against the lead.
- Send it to the buyer on WhatsApp from your own business number, once they have agreed to receive messages.
Buyer and broker portals
Fewer “what's my status?” calls.
Buyers and brokers look up their own records instead of calling your office. Each portal shows only that person's bookings, dues and documents.
- Buyers see dues, the payment plan, receipts, statements, documents and construction progress.
- They ask plain questions, like “What is due on my booking?”, and get answers from their own records, with the source shown.
- Brokers register leads, follow their bookings and brokerage, and share live availability links.
- Works in any phone's browser, in English, Hindi, Marathi and Gujarati. No app to install.
- Buyers sign in with a one-time code by SMS or email, and pay open demands online with “Pay now”.
Why LoftRay
A CRM sells the flat. LoftRay runs the project.
Sales CRMs stop at the booking, and Excel with Tally leaves your team re-keying every figure. LoftRay carries the same records from land to handover, on the cloud or your own server.
| What you need | LoftRay | Sales CRMs (Sell.Do, LeadSquared) | Older real-estate ERPs | Excel + Tally |
|---|---|---|---|---|
| Leads, bookings and brokers | Yes | Yes | Yes | By hand |
| Demands, receipts and interest | Yes | Partly | Yes | By hand |
| Accounts with GST and TDS | Built in, exports to Tally | No | Yes | In Tally |
| Construction and procurement | Yes | No | Yes | No |
| Land and JDA | Yes | No | Varies | No |
| RERA designated account and withdrawals | Yes, step by step | “RERA-ready”, not explained | Claimed, little detail | Your CA's spreadsheet |
| Buyer and broker portals | Yes | Brokers | Varies | No |
| Screens in Hindi, Marathi and Gujarati | Yes | Not mentioned | Not mentioned | Tally only |
| Your own server or the cloud | Both | Cloud only | Varies | Your own PCs |
Competitor cells summarise their own public websites, checked 29 October 2026. The full comparison, with sources, is on the Why LoftRay page.
Read the full comparisonSecurity
Built like a bank, because it handles your money.
Buyer records, receipts and RERA money need more care than a sales pipeline. These protections are part of the product, not add-ons.
Personal data encrypted
Personal data is encrypted field by field (AES-256-GCM) with each company's own keys, held in a separate vault. Rotating a key needs two-factor sign-in.
Each company sealed off
Database row-level security keeps every customer's records apart, even on shared servers.
An audit trail nobody can edit
The log is append-only: not even an administrator can change or delete an entry.
Maker-checker on money
Price lists, discounts, refunds, cancellations, budget overruns and RERA withdrawals wait for approval. Tax, payroll and RERA rules are signed off by a second person.
Your server or our cloud
A signed offline installer for your own server, with encrypted backups and remote support through a relay that cannot read your data.
Ready for the DPDP Act
Consent notices, access and erasure requests, a breach register, legal holds and retention runs are built in.
Free tools
Useful before anyone books a demo.
Free calculators for the sums builders and buyers do every week. No sign-up, and each one shows its working.
Home-loan EMI calculator
The monthly instalment and total interest for a home loan.
Open the toolStamp duty and registration
Estimate stamp duty and registration charges on a flat, state by state.
Open the toolTDS on property
Work out the TDS a buyer deducts on a property worth ₹50 lakh or more.
Open the toolConstruction-linked plan builder
Enter the stages and the price; get a demand schedule to download.
Open the toolRERA withdrawal estimator
How much of the 70% account a withdrawal certificate can release.
Open the tool
From the blog
Guides for builders, with worked numbers.
- Sales and brokers
How to prevent broker lead-ownership disputes
Most broker disputes come from an unwritten rule about who found the buyer. A written registration policy, one validity window and a visit log settle them.
- Collections
Collection-efficiency KPIs for real-estate CFOs
Collection efficiency is money received against money that fell due. Here are the six numbers a builder’s CFO should track monthly, with a worked example.
- Collections
Demand letter format for construction-linked plans
A CLP demand letter states the certified stage, the instalment, GST, the buyer’s TDS, overdue interest, the due date and the total. Format and worked example.
Questions
Questions builders ask about LoftRay.
What is LoftRay?
LoftRay is a real-estate ERP for Indian builders and developers. It runs land and JDA, sales and collections, accounts and tax, construction, RERA compliance and handover in one system, with portals for buyers, brokers and tenants.
Can LoftRay run on our own server?
Yes. You can install it on your own server with a signed offline installer and per-module licences, or use LoftRay's cloud. Updates are staged, backups are encrypted, and remote support goes through a relay that cannot read your data.
Does LoftRay replace Tally?
It keeps full project accounts, with GST and TDS on each transaction, and exports to and imports from Tally as XML. Your CA can keep working in Tally; the ledger mapping is agreed with them during setup.
How does LoftRay handle the RERA 70% account?
It classifies cash in the RERA designated account, sends withdrawal requests for approval with their certificates, prepares transfer instructions for the bank, and produces quarterly packs as PDF and Excel. Your team approves the RERA rule set during setup.
Can buyers check their dues online?
The buyer portal shows bookings, dues, receipts, statements, construction progress and documents, and answers questions such as "What is due on my booking?" from the buyer's own records. Buyers sign in with a one-time code by SMS or email, and can pay open demands online.
Does LoftRay send payment reminders?
On WhatsApp and email, yes: payment reminders and demand notices go out from your own business number, through your WhatsApp Business account and the templates you have had approved, and by email from your own mail server. A message that fails is recorded. SMS is used only for portal sign-in codes. LoftRay also tracks overdue demands, works out interest on late payment and drafts reminder letters in English, Hindi, Marathi and Gujarati.
Is there a mobile app?
Not a native app. LoftRay and its buyer, broker and tenant portals work in any phone's browser.
Book a demo
See your own project in LoftRay in 30 minutes.
Tell us a little about your projects. We set up the demo with your towers and payment plans, not generic sample data.